If you ask most small business owners what priority CRM has in
their short-term business plans, chances are you'll get more than one
blank stare. The fact is that most small business owners don't even
know what CRM is not to mention how significantly it can benefit their
growing company. This prevailing ignorance of small business CRM (customer relationship management) usually stems from just a few basic causes.
Excuses not to invest in small business CRM
The
first and most common reason for disinterest in small business CRM is
the very nature of small business. With limited financial and personnel
resources at their disposal, business owners believe they can't afford
the money or time that a small business CRM system would require to show
a significant ROI. Often times the chief concern is just staying
afloat long enough to sign that big contract or receive a large product
order.
